As someone who works with objects and digital customization, this article really stood out to me. The Amazon seller Solid Gold Bomb uses algorithms to make variations on popular memes such as the “Keep Calm and Carry On” teeshirt. There was huge backlash however when a shirt appeared on Amazon that read: “Keep Calm and Rape A lot”. Other offensive, violent combinations cropped up as well.
The company apologized by saying it was the algorithm, and they didn’t support these view points, etc, etc. But I think we need to take control of the machines we build. If you programmed a walking robot to walk in a straight line and crush everything in its path, you would need to answer for the inevitable trampling.
As our technologies get more effective, we have more of a responsibility toward them. Otherwise we will be left with even more spam and crap, as it begins to encroach on the physical spaces of our lives.
I’ve been trying to make very thoughtful objects, using the internet to make them more dynamic and interesting. I find this algorithmic teeshirt to be antithetical to what I am trying to achieve, but eerily similar.